Book Marketing – Author Dinners – A New Way to Find Readers

Last Monday, I had the honor of participating in an Author Dinner at Gaia’s Garden in Santa Rosa, CA. The event was organized by the amazing Jeane Sloane, a Sonoma County author who also runs a book distribution business for coffee houses. Here she is, emceeing the event:

I wasn’t sure what to expect. I’ve heard of winemaker dinners—those happen all the time up here. But I had never heard of an Author Dinner.

To my pleasant surprise, the event was a total success. There were seven participating authors, all representing a wide variety of genres: fantasy, memoir, non-fiction, fiction, historical fiction, and children’s fiction (that’s me!). Each author publicized the event and brought guests.

The result? A restaurant filled with readers! And I am not exaggerating. Check out this photo—we filled with place!

Dinner lasted for about an hour. Gaia’s Garden served a lovely vegetarian and vegan buffet. During the meal, authors got to chat with those at their table about books and writing. After dinner, each author got and read for five minutes. I read from my newest middle grade fantasy, Nine-Tail Fox.

This was a great way to share my book with readers who otherwise might never come in contact with my writing. I sold a handful of books, met some really nice people, and had the opportunity to meet other local writers.

So to other authors out there—get a group of your writing buddies together and find a restaurant to host an Author Dinner!